Your multipack isn't just a container—it's an opportunity.
For beverage brands, the competition at the cash register begins on the shelf. That’s because 75% of beverage purchase decisions are made by consumers as they stand in the aisle, facing a multitude of choices.
If these findings demonstrate anything, it’s that secondary packaging is of primary importance when it comes to driving beverage sales. Your multipack isn’t simply a necessary container for your product; it’s an opportunity to set your brand apart at the shelf and catch the eye of that split-second shopper.
Our paperboard multipacks are powerful assets that help your beverage brands break through the clutter and connect with consumers. Using Carrier Kote? Coated Natural Kraft? paperboard, we create multipack cartons that are strong even when wet—and provide excellent print quality with sharp, clear graphics that help capture attention on the shelf.